Though companies go into social media marketing with a myriad of objectives, the fundamentals of which hinges on: increase website traffic, increase conversions, increase brand awareness, creating a positive brand identity, communicating and interacting with intended audiences.
However, no matter your objective(s), some mistakes in social media engagements should absolutely be avoided. These mistakes may vary based on the type of business be it B2B or B2C but the most common ones may include:
Social media is about building relationships, which takes time. Think about your audience and identify their interests. Spend time understanding the social media landscape surrounding your business before you start making any kind of waves. If you don’t have time to create a full strategic social media marketing plan, create a “napkin plan” to meet your objective and your operating environment.
Always singing your praises can be quite boring to your audience. If all you do is talk about your business, how great you think you are, people are mostly likely to press the “Unlike” or “Unfollow ” button. Use your page to listen first and understand your audience.
Don’t think of social media as a free platform to broadcast your commercial messages, which will somehow go viral very quickly, but a platform to address the concerns of your audience. Your profile should be a communication platform. Customers should be able to reach you with any question and get timely response. It doesn’t feel good when you have to wait for a response to your question or comment for two or three days. It feels even worse when you never get a response. So, make sure you respond to concerns or comments even when they don’t favor you.
What most businesses fail to recognize is that, their social media pages represents the company. As a result far too many companies create social media profiles and abandon them. You have to be in it for the long haul. Putting the time and effort into building relationships will create happy brand advocates. If you abandon yourself, how sure are we that you wouldn’t abandon us too?
Social media serves as a relatively inexpensive platform for organizations and individuals to implement marketing campaigns and reach more customers; it provides a valuable avenue for better understanding and learning from your target audiences. SO USE IT EFFECTIVELY!!!